Cool Points Club

Who is Cool Points Club?

Cool Points Club is all about making things cooler by designing new ways for people and brands to be climate active. Our goal is to take everyday activities and use them as opportunities to fund emerging carbon removal technologies that cool our planet. This is climate action, but not as you know it.


Our Purpose

Change the narrative.

The truth is, the current climate change story is not making humans act — with a focus on information and doom, it’s all just too f*cking daunting.

We want to change that narrative, and take back the power — and write a new future.


Our Vision, Mission, and Defining Belief

Our Mission: A climate fit for the next generation.
Our Vision: To make climate action mainstream.
Our Defining Belief: Everyday should count.


About Our Co-Founders

Leanne and Jussara have known each other since waaaay back. As they like to say; “We aren’t climate change experts, far from it. We’re just a couple of mates that give a shit about the planet and, ultimately, our future. It might sound corny, but we just want to leave the world in a better place.”


How do I get in touch?

If you’d like to get in touch with us for any reason, we’d love to chat! You can email us at team@coolpoints.club.


How can I get involved?

Thanks for being so bloody cool! You should deffo join the Cool Club.

Becoming part of the Cool Club doesn’t just sign you up for our mailing list. You’re gaining membership access to a community of people who will all work together to help cool our planet. You’re here to spread imagination, ideas, and dreams propelling us all forward.

We’re pumped to have you on the adventure with us!


Can I work or intern at CPC?

As a start-up, we’re running a pretty tight ship (AKA we don’t have a lot of spare dosh, yet). However, when the time comes to bring on the absolute best people, it wouldn’t hurt to have your details on file. You can send your resume and a cover letter through to team@coolpoints.club.


Our Impact

Why does CPC exist?

Cool Points Club exists to help scale emerging carbon removal technologies.


Will CPC save the planet?

Hell no. Cool Points Club alone is no silver bullet. CPC offers a super simple, entirely new, way to act. We can’t consume our way out of this problem, but we do see a world where that consumption doesn’t have to be a part of the problem.

Collectively, as a team of 8 billion, we hold the key to solving this. It means mass adoption of climate action. That is something we believe we can play a major part in.

Over and above action, CPC offers engagement and connection. So much of what we are thrown today is doom and gloom — and downright demotivating.

Our brand is one that will help fund, prove, scale, and commercialise climate technology for massive impact in the long term, and ultimately reverse climate change.

Is this just greenwashing?

Greenwashing is an “unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly”.

At Cool Points Club, we believe in being radically transparent. What you see is what you get. That will never change. We will do our best to take you on the journey with us, and if you’re not sure of anything we say or do, then get in touch.


Why is removing carbon so important?

Our climate has a limit. A carbon budget if you will. We have just 280 gigatonnes of CO₂ left, before we hit irreversible tipping points.

If we want to make the next century worth reaching we have to both radically reduce the new emissions we put into the air, and remove carbon already in the atmosphere.

Who removes the carbon?

We work with carbon impact partners across the globe to remove the carbon. They cover a range of emerging technologies that, at scale, can help us solve the climate crisis. By funding these, we help to kickstart the carbon removal market and get these projects operating at scale.


How do the impact partners remove carbon?

The carbon is removed in two ways:

  1. Pull carbon out of the air (sequestration or drawdown); and
  2. Prevent it from getting into the air in the first place (avoidance).

The key with anything to do with removals and offsets is to look for the ‘quality’. In carbon terms that means looking at:

  • Permanence: How long the carbon removal is expected to last. For example, trees die, get cut down, and are at increasing risk of wildfire, therefore permanence can be low.
  • Additionality: Would this removal happen anyway, even if we weren’t paying for it? For example, a forest would pull carbon year on year.
  • Leakage: Refers to an unintended increase in carbon released elsewhere. For example, if a carbon project protected a forest from logging but it led to an increase in logging somewhere else, the carbon removal wouldn’t necessarily decrease overall emissions.

There isn’t the time left to get this wrong. We work with our partners to ensure the projects we fund are:

  • Always additional.
  • Present no leakage.
  • Permanent for at least 100 years (most claim 1,000 years).

For this reason we do not fund carbon removal by trees or soil. Even though those options are cheaper and they are really great concepts, we want to make sure you can trust we’re doing what we say.

What are the emerging technologies?

  • Biomass: Using the waste of organic material to store carbon.
  • Direct Air Capture: Pulling carbon directly out of the air, then storing it.
  • Product: Injecting and storing carbon directly into usable products, like building materials.
  • Mineralisation: Using carbon absorbing rocks, to remove carbon from the atmosphere permanently.
  • Ocean: Maximising the world’s largest carbon sink and reducing ocean acidification.

Carbon offsetting vs carbon removal

‘Carbon offsetting’ and ‘carbon removal’ are often confused, but they are very different. Carbon offsets help reduce or avoid emissions, but they have no effect on the current CO₂ levels in the atmosphere.

Carbon offsetting is a trading system based on investments in a variety of projects that prevent emissions from entering the atmosphere. In contrast, carbon removals, such as direct air capture and storage, allow you to target your own emissions by permanently removing CO₂ from the air.